# Sartha AI > Product-specific trade intelligence and market-entry decision support for Indian businesses going global and overseas companies entering India. Last updated: 2026-09-02 Canonical site: [https://www.sartha.ai](https://www.sartha.ai) ## What Sartha does - Researches one product, one trade direction and one corridor at a time. - Separates agreements that are in force from those signed, concluded or still under negotiation. - Produces corridor briefs and personalised route memos before larger inventory or launch commitments. - Coordinates accepted B2B, marketplace/FBA and DTC/3PL market-entry scopes with named specialist providers. ## Core pages - [Home](https://www.sartha.ai/) - [Report desk](https://www.sartha.ai/reports) - [Services](https://www.sartha.ai/services) - [Sample Route Memos](https://www.sartha.ai/samples) - [Insights](https://www.sartha.ai/insights) - [RSS feed](https://www.sartha.ai/feed.xml) - [Research methodology and source policy](https://www.sartha.ai/methodology) - [Research Desk, editorial ownership and corrections](https://www.sartha.ai/research-desk) - [About](https://www.sartha.ai/about) - [Trade opportunity intake](https://www.sartha.ai/start) ## Services - [FTA Corridor Brief](https://www.sartha.ai/services/fta-corridor-brief): A sourced, decision-oriented view of one live, signed or emerging India trade corridor. The brief separates current access from future policy, identifies product lanes worth deeper work and shows where agreement headlines do not create a usable commercial advantage. - [Route Memo](https://www.sartha.ai/services/personalised-route-memo): A personalised report that connects product facts and likely classification to agreement access, origin questions, demand evidence, landed economics and the most credible commercial route. - [Product Route Screen](https://www.sartha.ai/services/export-route-check): Share one product, one target market and the commercial facts you already have. Sartha will tell you whether the case needs deeper research, one missing answer first or a stop decision. - [Global Readiness Diagnostic](https://www.sartha.ai/services/export-readiness): A fixed-scope decision product for one SKU, one market and the most credible launch routes. Sartha checks product facts, compliance gaps, landed economics, working capital and specialist requirements before inventory or launch spend is committed. - [Market Entry Pilot](https://www.sartha.ai/services/market-entry-pilot): Turn the readiness decision into a small real-world pilot. Sartha coordinates one SKU, one market and one selected channel through milestone approvals, named specialists and a visible operating budget. - [Outsourced Export Operations](https://www.sartha.ai/services/managed-transaction-desk): After a pilot proves the route, Sartha becomes the coordination desk for the accepted workflow: shipment documents, buyer and provider hand-offs, replenishment, exceptions and weekly next actions. - [Wholesale and B2B route](https://www.sartha.ai/services/b2b-wholesale): For Indian manufacturers selling to an importer, distributor, retailer or industrial buyer. Sartha connects the offer, export route, provider questions and transaction milestones around the real commercial opportunity. - [Marketplace and FBA route](https://www.sartha.ai/services/marketplace-fba): For retail-ready Indian brands considering Amazon or another destination marketplace. Sartha compares contribution margin, compliance, inbound logistics, preparation, listing operations and replenishment before a pilot batch is approved. - [DTC and 3PL route](https://www.sartha.ai/services/dtc-3pl): For Indian brands selling through their own storefront, retail accounts or multiple channels from destination inventory. Sartha maps import, warehousing, order flow, returns and reporting as one operating route. - [Confirmed-order EOR commerce](https://www.sartha.ai/services/dgft-eor-commerce): For a confirmed overseas ecommerce order that may fit the applicable DGFT EOR framework. Sartha documents the product, seller, order, payment and provider facts and routes legal or regulatory questions to qualified specialists before execution. - [Fix export payment paperwork](https://www.sartha.ai/services/export-payment-closure): For an export where the invoice, shipping bill, payment record or eBRC status does not line up. Sartha organises the evidence and prepares the next request for the bank or adviser. - [Plan an import into India](https://www.sartha.ai/services/import-readiness): For an Indian company reviewing machinery, components, samples or industrial inputs from an overseas supplier before shipment or cost commitment. - [Sell software or services abroad](https://www.sartha.ai/services/digital-revenue): For an Indian software or service company with a customer abroad that needs clarity on contract, invoice, payment and tax questions. - [Trade between two foreign countries](https://www.sartha.ai/services/merchanting-trade-readiness): For an Indian business buying from a supplier abroad and selling to a buyer in another country without the goods entering India. ## Report products - DGFT Notice Impact Note: connects one official update to one company, product, authorisation or shipment decision. - FTA Corridor Brief: maps one India-linked corridor before a product or company bet is selected. - Personalised Route Memo: tests one product, direction and market and ends in a Go, Fix, Watch or Stop recommendation. - Global Readiness Diagnostic: tests whether a proposed route survives compliance, economics, working-capital and execution constraints. ## Illustrative sample reports These samples demonstrate Sartha's method. They are not client case studies and do not confirm product eligibility without company evidence. - [Sports goods Route Memo sample](https://www.sartha.ai/samples/sports-goods-india-uk): The corridor is legally live, but the commercial route is not proven by the agreement headline. Start with one low-complexity training SKU and confirm classification, origin records, packed economics and buyer price before choosing inventory-led retail. - [Home textiles Route Memo sample](https://www.sartha.ai/samples/home-textiles-india-australia): The corridor and sector case justify buyer outreach, but the selected construction, origin evidence, labelling, retailer standard and delivered price must be frozen first. Use one buyer-ready range rather than a whole catalogue. - [Premium stationery Route Memo sample](https://www.sartha.ai/samples/premium-stationery-india-uk): The product is compact and retail-ready enough to model, but the market route should wait for a true packed contribution margin, UK comparable-price set and origin review. Test buyer and corporate-gifting demand before sending consumer inventory. - [Industrial machinery Route Memo sample](https://www.sartha.ai/samples/precision-machinery-efta-india): The agreement is live and machinery is already a material EFTA export category to India, but product-level preference, Indian standards, installation, service and distributor economics remain decisive. Lead with importer-distributor validation, not entity formation. ## Sourced insights - [Route Memo or outsourced export operations? Buy the decision before the execution](https://www.sartha.ai/insights/route-memo-vs-outsourced-export-operations): A practical guide to choosing between a product-route decision, a controlled pilot and recurring export coordination. - [EU CBAM in 2026: the evidence plan an Indian installation operator should build now](https://www.sartha.ai/insights/eu-cbam-2026-guidance-indian-exporter-evidence-plan): A product-level action note on the EU's August 2026 CBAM guidance, emissions evidence, importer hand-offs and verification readiness. - [EU packaging rules now apply: the PPWR check an Indian exporter should run first](https://www.sartha.ai/insights/eu-ppwr-2026-indian-exporter-packaging-check): A product-level check for Indian brands after the EU Packaging and Packaging Waste Regulation began applying on 12 August 2026. - [Five DGFT updates from 18 to 25 August 2026 that deserve a commercial check](https://www.sartha.ai/insights/dgft-weekly-radar-18-25-august-2026): A decision-oriented reading of recent DGFT changes covering wheat exports, One Star Export House status, AA and EPCG extensions, clear float glass imports and PSIC processing. - [DGFT's inventory-based e-commerce export framework: what an Indian seller should test](https://www.sartha.ai/insights/dgft-inventory-based-cross-border-ecommerce-eor-framework): What Notification 27/2026-27 and Public Notice 25/2026-27 change for Indian sellers, Exporters-on-Record and export-only e-commerce operations. - [DPIIT startups can now use DGFT's Source from India buyer-discovery channel](https://www.sartha.ai/insights/dgft-source-from-india-startup-exporter-microsite): What Trade Notice 16/2026-27 means for eligible startup exporters building an official Source from India profile on the Trade Connect ePlatform. - [An India trade agreement is not yet a product route](https://www.sartha.ai/insights/india-fta-product-route-check): A practical seven-part check for Indian exporters and overseas suppliers before they price, pitch or ship around an India-linked trade agreement. - [UK whisky and gin into India after CETA: what the tariff does not decide](https://www.sartha.ai/insights/uk-whisky-gin-india-ceta-route-checklist): A one-product, one-state route checklist for UK whisky and gin brands evaluating India after the India-UK trade agreement. ## Research and citation policy Sartha uses dated primary sources first, including official agreement texts, government tariff and customs resources, regulator records and official trade statistics. Commercial sources add market context. Every recommendation states the unresolved classification, origin, tax, legal, regulatory or provider questions that still require confirmation. Agreement headlines and future scenarios are not presented as current product eligibility. Published field notes are authored by the Sartha Research Desk and reviewed by a named member of the founding team. Editorial ownership, publication channels and the correction route are disclosed on the [Research Desk](https://www.sartha.ai/research-desk). ## Report delivery boundary A standard Route Memo is normally delivered within 10 business days after the written scope, payment and required inputs are complete. The accepted scope states inclusions, exclusions, evidence cutoff and delivery date. One consolidated factual-correction round requested within five business days is included; a new product, corridor, material question or post-cutoff rule change is a rescope or update. ## Important boundary Sartha provides commercial research, route planning and coordination for accepted scopes. Sartha does not issue binding customs classifications, certificates of origin, legal or tax opinions, regulatory approvals, or guaranteed commercial outcomes. Named providers remain responsible for the specialist work and decisions they accept. ## Contact - [Trade opportunities and general enquiries](mailto:info@sartha.ai) - [Telephone: +91 70098 87682](tel:+917009887682) - [Telephone: +91 7710396363](tel:+917710396363) - [Telephone: +91 90565 02830](tel:+919056502830) ## Optional - [Privacy notice](https://www.sartha.ai/privacy) - [Website terms](https://www.sartha.ai/terms)