Accept, redirect or stop one product case.
India to partner markets. Partner markets to India.
Know if the route works before you fund the launch.
Start with a free fit screen. Sartha helps brands and manufacturers assess a new market, build a product launch plan and coordinate approved specialist work, into or out of India.
1 dayscope response target10 daystypical Route Memo1 recordsources, assumptions and gates
- 1
Start with your product.
Choose one market to explore.
India ↔ Partner markets - 2
Check what matters.
- Product fitCan it qualify?
- Real demandWho will buy it?
- Landed marginDo the numbers work?
- DeliveryCan it reach the buyer?
- 3
Know your next step.
A paid Route Memo adds the sources and reasons.
GoFixWatchStop
The evidence points to your route
Compliance and freight are scoped with named specialists.
A sourced decision for one product and corridor.
Accepted work is scoped and quoted separately.
Approve each gate before inventory or provider spend.
See the work
Four sectors. The same decision discipline.
Explore illustrative Route Memos for outward and India-entry questions. Each preview labels what is confirmed, conditional and still missing.
View all sample reportsIndiaUnited Kingdom
Sports goods
Should this Indian training product enter the UK?
FixUK buyer or specialist distributor
Open sample IndiaAustralia
Home textiles
Should this Indian home-textile line pitch Australian buyers?
FixRetail buyer or private-label programme
Open sample IndiaUnited Kingdom
Premium stationery
Should this Indian journal enter UK retail?
WatchIndependent retail and corporate-gifting buyer test
Open sample The people behind the plan
Sartha owns the route.
Specialists own their work.
Research, planning and approved hand-offs, brought together by Sartha. Your team knows what happens next and who is responsible.
- 01 Your team
Bring the ambition.
Share the product, target market, budget and timing. You make the commercial decisions.
Product facts & priorities - 02 Sartha
Make the path clear.
We test the opportunity, map the costs and turn the evidence into a practical route plan.
- Route recommendation
- Specialist briefs
- Owners & next steps
- 03 Named specialists
Deliver the agreed work.
Each provider confirms the work it can accept and supplies its own scope and quote.
- Testing & product compliance
- Customs & tax
- Freight, fulfilment & returns
You stay in control. Approve the scope and each provider cost before work begins.
See the responsibilities in detail
SARTHA OWNS
- Route recommendation and landed-cost picture
- Pilot scope, milestones and budget gates
- Provider briefs, handoffs and deadlines
- One document, cost and issue record
- Weekly next-action reporting
NAMED SPECIALISTS OWN
- Product testing, inspection, supplier audits and certification
- Customs brokerage, freight and Importer of Record work
- Warehousing, FBA preparation, fulfilment and returns
- Tax registrations, filings and professional opinions
Two-way trade intelligence
One evidence layer. Two directions.
Headlines tell you that an agreement exists. Sartha asks whether a specific product can qualify, compete and move through a workable commercial route.
FTA, CEPA and CECA arrangements currently in force for India.
Distinct markets covered after removing overlap across regional arrangements.
Indian products moving out and overseas products entering India.
Find where an Indian product has a usable advantage.
Compare agreement access, product demand, origin requirements and channel economics before choosing B2B, marketplace and FBA, or DTC.
- Agreement and tariff screen
- Demand and competitor evidence
- Commercial route and landed margin
Build an India-entry case around the product, not the headline.
Test India demand, import conditions, distributor or marketplace routes and local operating requirements before committing to entry.
- India market and import screen
- Buyer, distributor and channel options
- Entry plan and local provider questions
How we count
As reviewed in August 2026: 16 live arrangements cover 28 distinct partner markets. Preferential agreements, signed but pending agreements and negotiations are reported separately.
Review the official ICEGATE agreement listDGFT Notice Impact Note
Connect one new notification or trade notice to the company, product, authorisation or shipment decision it may change.
Request an impact noteFTA Corridor Brief
Map one India-linked corridor, its legal status and the product questions that deserve deeper company research.
Request a corridor briefPersonalised Route Memo
Test one product against agreement access, origin, demand, compliance, landed economics and route choice.
Request my Route MemoFTA Signal
Useful corridor intelligence, without the policy noise.
Join the early list for sourced notes on India-linked products, agreement changes and market-entry decisions. No scraped contacts and no automatic sales sequence.
Sartha insights
Read the decision behind the trade headline.
Sourced field notes connect agreement changes to product, origin, compliance, economics and route questions.
Read all insightsRoute Memo or outsourced export operations? Buy the decision before the execution
A practical guide to choosing between a product-route decision, a controlled pilot and recurring export coordination.
Read field noteEU CBAM in 2026: the evidence plan an Indian installation operator should build now
A product-level action note on the EU's August 2026 CBAM guidance, emissions evidence, importer hand-offs and verification readiness.
Read field noteTurn intelligence into an executable route
See the whole path before your product enters a new market.
Sartha builds one Global Readiness Plan for your product and corridor. It connects agreement fit, the commercial route, compliance work, landed economics and operating partners into one launch path your team can act on.
See the readiness planBest entry route
A comparison of B2B, marketplace and DTC against your product, market and available working capital.
Compliance work
The product, customs, tax and channel questions that must be answered by named specialists.
Landed economics
A clear contribution-margin picture with freight, duties, fulfilment, channel costs and visible assumptions.
Pilot scope
The smallest sensible launch, its budget gates, milestones, owners and stop conditions.
Go, fix or stop decision
A written recommendation before you commit inventory, provider retainers or launch spend.
Choose the commercial route
The channel follows the evidence.
Sartha is not tied to one marketplace or industry. The route is selected against agreement access, buyer evidence, demand, compliance, working capital and contribution margin.
Wholesale and B2B
Sell to an importer, distributor, retailer or industrial buyer against a real commercial opportunity.
USE THIS ROUTE WHENBest when buyer evidence is stronger than consumer demand evidence.
Explore this route Marketplace and FBA
Launch a retail-ready product on a destination marketplace with controlled inventory and contribution margin.
USE THIS ROUTE WHENBest when the product can support channel fees, compliance, returns and replenishment.
Explore this route DTC and 3PL
Sell through your own storefront or multiple channels from inventory held with a destination fulfilment provider.
USE THIS ROUTE WHENBest when the brand has owned demand and can support customer acquisition and returns.
Explore this route How Sartha works
From first signal to a repeatable cross-border operation.
We define the product and corridor, select the route, run a focused market-entry pilot and expand only what works.
- 01Product and ambition
Understand the product
Share non-sensitive product, market, price or margin and timing facts. Sartha confirms whether deeper work makes sense.
- 02Route design
Design the global route
Compare routes, identify specialist questions, map landed economics and define the pilot before committing inventory.
- 03Market entry
Launch one market-entry pilot
Coordinate one SKU, one market and one channel through named providers with milestone and budget approvals.
- 04Global operations
Build the repeatable operation
Manage replenishment, channel operations, provider handoffs and reporting only after the pilot supports expansion.
Straight answers
Before you commit.
Sartha turns India-linked trade agreements and market evidence into product-level reports, route decisions and coordinated market-entry work in either direction.
No. Sartha currently tracks 16 live FTA, CEPA and CECA arrangements covering 28 distinct partner markets. Signed, concluded and negotiating corridors are tracked separately so future access is not presented as a current benefit.
Sartha is category-neutral across accepted physical goods, but every product is screened separately. Products with complex safety, hazardous-material, temperature, size or regulatory requirements may need specialist work first or may not fit.
B2B routes are strongest with a real buyer inquiry. Marketplace and DTC routes can begin with product, demand and margin evidence, but inventory is not committed until the route economics and compliance work are clear.
No. Sartha owns the plan, coordination, deadlines and operating record. The named broker, laboratory, warehouse, tax provider or adviser remains responsible for the specialist work it accepts.
Yes, after one product route has been screened and proven through an accepted pilot. Sartha can coordinate the document matrix, provider hand-offs, deadlines, exceptions and weekly next actions. The exporter or importer remains the contracting principal, and each specialist remains responsible for the work it accepts.
No. Sartha compares wholesale, marketplace and DTC before recommending a pilot. FBA makes sense only when contribution margin, compliance, working capital and replenishment support it.
No. Eligibility is reviewed for the exact transaction. The seller, product, confirmed order, payment and record obligations must fit before Sartha presents that route as available.
Start with one product and corridor
Find out whether the opportunity deserves a report or a pilot.
Share the trade direction, product, market, price or margin and the buyer or demand signal you already have.
Review my trade opportunity Begin with non-sensitive product facts. Scope and external provider costs are confirmed before deeper work.