Merchant of Record
The company named as the seller for a covered sale. It contracts with the customer, issues the invoice and takes the responsibilities listed in its agreement.
Cross-border help for Indian businesses
Sell, ship and get paid across borders.
sartha helps you plan exports, imports and international software sales. We bring the contract, tax, customs, payment and paperwork into one clear route.
ExportsImportsSoftware & services
01Start with your goal
What are you trying to do?
Recommended starting point
Talk through this route International software sales
Compare a direct sale, payment provider, MoR or ToR, then line up the contract, invoice, tax questions and payment evidence.
Use this for SaaS, software, AI/API products, licences, implementation and professional services.
Know what to do.
Know who does it.
Keep the proof.
02 Why cross-border deals get difficult
One deal can involve five providers and no clear owner.
Your bank handles the payment. A customs broker handles the filing. A carrier moves the goods. A tax adviser answers one part of the question. You still have to make the whole transaction work.
sartha connects those pieces into one plan. It shows who must sell, file, ship, collect, advise and keep each document.
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One important rule
We only take responsibility when the contract says so.
A sartha entity carries a legal obligation only when a signed contract expressly names that entity and its obligations. Otherwise, the responsibility stays with the bank, broker, adviser, carrier or other qualified provider named in the plan.
03 Roles explained
MoR, ToR, IOR and EOR, in plain English.
These names describe the company legally shown on part of a transaction. We help work out which role you need and which qualified company can provide it.
Tax of Record
The company named to handle covered sales-tax or VAT work. Its contract defines which registrations, calculations, returns, payments and audit tasks it owns.
Importer of Record
The company named on the import paperwork. It is responsible for the customs entry and the import obligations assigned to it in that market.
Exporter of Record
The company named on the export paperwork. It is responsible for the export declaration and the obligations assigned to the shipment's export leg.
sartha does not automatically provide these roles. Availability depends on the product, countries, transaction value, licensing, review and signed contract.
04 What we help with
Start with what you are trying to do.
Export or import goods
Plan the route before the quote, payment or shipment becomes difficult to change.
- Plan an exportCheck the product, buyer, documents, payment terms and providers.
- Plan an importCheck the supplier, customs route, approvals and expected landed cost.
- Run a live transactionTrack owners, documents, handoffs, problems and final evidence.
- Fix export payment paperworkMatch invoices, shipping bills, payments and bank requests.
Sell software or services abroad
Set up the contract, invoice, payment and tax route for international customers.
- Choose how to sellCompare direct sale, payment provider, marketplace, MoR and ToR routes.
- Set up the paperworkLine up the contract, order form, invoice and payment evidence.
- Work out the tax handoffIdentify the tax questions and the qualified party responsible for them.
- Manage ongoing revenueTrack payments, refunds, credits, renewals and exceptions.
05 How it works
You bring one transaction. We turn it into a clear route.
You do not need to know which provider or legal role to ask for. Start with what you want to buy, sell, ship or collect.
Tell us the deal
Share the product or service, countries, parties, value, payment flow and timing.
↘Find the gaps
We check what is missing across contracts, tax, customs, payments and documents.
↘Choose the route
We compare practical ways to complete the transaction and identify the specialists required.
↘Name each owner
The plan states who sells, files, ships, collects, advises and carries each agreed responsibility.
↘Run and close
We coordinate the handoffs, track problems and organise the final evidence.
↘06 What you get
A working plan, not a pile of advice.
You get a practical set of checklists and trackers your team can use while the transaction is moving.
01Who-does-what mapIncluded
02Contract and invoice checklistIncluded
03Payment and tax stepsIncluded
04Provider handoff listIncluded
05Problem and decision trackerIncluded
06Final evidence folderIncluded
07 Clear answers
Straight answers before we start.
What can sartha help me with?
sartha helps Indian businesses plan and coordinate exports, imports, international software sales, cross-border payments and the paperwork needed to support them. The exact scope depends on the transaction and the qualified providers involved.
Will sartha become my MoR, ToR, IOR or EOR?
Not automatically. We first assess whether the role is needed and available for the product, countries and transaction model. Any company taking the role must be clearly named in the approved contract and transaction documents.
Does sartha hold or process my money?
No. Regulated payment processing remains with an authorised bank or payment provider. sartha can help choose the payment route, coordinate the parties and organise the supporting evidence.
Do you guarantee customs clearance, tax treatment or payment approval?
No. Customs authorities, tax authorities, banks and payment providers make their own decisions. We help prepare the route, assign the work and keep the evidence organised, but we cannot promise an approval or settlement date.
Tell us what you are trying to do
Start with one export, import or international sale.
Send us the product or service, countries, parties, value and timing. We will tell you what is missing and what to do next.