Decide before inventory
Prove the route, compliance work and contribution margin before a launch becomes an inventory problem.
About Sartha
Built around the operating gaps between an Indian product and an overseas market.
The founding team has worked through industrial procurement, trading and export paperwork for India-linked transactions.
Sartha is a separate venture built from those operating lessons: decide the route first, make every cost and owner visible, then run the smallest pilot that can produce useful evidence.
Operating principles
Clarity before complexity.
Constrain the first move
Start with one product, one market and one channel so cost, timing and responsibility stay visible.
Name every owner
Sartha coordinates the route. Each broker, laboratory, warehouse and adviser owns the specialist work it accepts.
Founder-led
The team building Sartha.
Have a product in mind?
Start with the route, not a large overseas commitment.
Share one product, target market and the commercial facts you already have.
Check my product